For the first time, MSNBC became the king of the primetime ratings, dethroning Fox News which is now lagging behind CNN on the third position. Ironically, Fox News’ rating disaster is mainly due to its primary benefactors: Trump and the GOP.
MSNBC’s Audience Soars
This week, MSNBC saw record primetime audience, leading all cable news network in the total number of viewers and the key advertising demographics consisting of the 25 to 54-year-olds. For this group, MSNBC audience was 611,000 views (with 2.44 million in total), while Fox had 497,000 (with 2.4 million in total).
The network’s massive success was mainly due to its primetime lineup: Rachel Maddow, Lawrence O’Donnell who hosts The Last Word, Chris Hayes who hosts All In, and Brian Williams with his The 11th Hour.
Meanwhile, Fox News sank to a level not seen in 17 years – they are third on the list behind MSNBC and CNN. The numbers show that more and more viewers appreciate a balanced opinion.
Fox Has a Problem
Fox News’ major problem is that they cannot cover everything. They either exaggerate negative news on Democrats and liberals or remain silent on the news unfavorable to their GOP sponsors. And since the news for the GOP has been horrible in recent weeks, the ratings can only reflect the trend especially because Fox avoids reporting what viewers would like to see.
For instance, Foxies cannot badmouth the president even though, nearly every day, a new scandal emerges. While Fox News tries to distract viewers with other topics, the viewership that is curious to learn whether the president could be impeached is going to other channels.
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