It started yesterday with two companies pulling their ads from the O’Rielly factor. Now the total is 22 after more information has come out about O’Reilly’s sexual harassment and inappropriate behavior. The Daily Mail reports:
O’Reilly’s show may be taking a financial hit after BMW, Mercedes, Hyundai, Ainsworth, Constant Contact, Sanofi, GlaxoSmithKline, Allstate, Esurance, Untuckit, Mitsubishi, T. Rowe Price, Credit Karma, Coldwell Banker, Lexus, Bayer, Wayfair, Orkin, True Car, MileIQ, The Wonderful Company, and the Society for Human Resources Management all announced they would be removing their ads.
The list is expected to grow, with the Sleeping Giants setting their sights on The O’Reilly’s Factor after the anonymous group first launched a campaign that led Breitbart to lose more than 1,750 advertisers.
The backlash comes after a report in The New York Times revealed O’Reilly and Fox News paid five women $13 million to settle four cases of sexual harassment and one incident of verbal abuse in the past 15 years.
In addition to the five women, Wendy Walsh, a regular on his show, along with Andrea Tantaros, a former Fox News host, also accused the 67-year-old of inappropriate behavior.
The National Organization for Women is now calling for Fox News to fire O’Reilly, saying the network is ‘too big and too influential to simply let this go.’
While the move certainly presents a public relations headache, it remains unclear whether the decision to pull advertising from O’Reilly’s show will directly impact Fox News’ bottom line.
Paul Rittenberg, the executive vice president of advertising sales at Fox News, issued a statement saying: ‘We value our partners and are working with them to address their current concerns about the O’Reilly Factor.
‘At this time, the ad buys of those clients have been re-expressed into other FNC programs.’
That may very well change since the Sleeping Giants have started compiling a running list of advertisers so activists can pressure the companies to reconsider their support.
The anonymous group, familiar with the ins and outs of digital marketing, first launched a campaign against Breitbart – leading 1,759 companies to blacklist the website.
Could this be the end of O’Reilly and finally taking down Fox News? Maybe just O’Reilly but, this could be one step to finally getting rid of Fox News once and for all.
Source: Daily Mail